Privacy statement

Privacy statement

DeLaMar respects the privacy of all users of its website and its guests and ensures that the personal information you provide us with, is treated confidentially. This privacy statement explains how we process your personal data and why

Data processing objective
DeLaMar collects personal data of persons who purchase tickets with DeLaMar, make reservations or otherwise procure products or services from DeLaMar, of visitors of the website of DeLaMar and of subscribers of the DeLaMar newsletter (hereinafter jointly referred to as: “Guest(s)) for the purposes outlined below. Upon purchasing tickets, the purchasing party agrees to the privacy statement.

DeLaMar processes the personal data of its guests for (one or more of) the following purposes:

  • executing or having a third party execute payments via the website;
  • to submit tickets and any other products purchased by guests and to provide them or have a third party provide them with additional information with regards to the show that the tickets have been purchased or reserved for (for example to communicate changes with regards to the show);
  • in order to be able to respond to questions or feedback that we receive (including via the contact form or by e-mail);
  • for direct marketing activities (by means of profiling) pertaining to DeLaMar, especially to inform the guest about DeLaMar, the shows it sells tickets for and its (other) products and services, and to fine-tune this information to the guest;
  • in order to inform business customers about the services and facilities that DeLaMar offers to businesses;
  • to be able to submit the newsletter of DeLaMar to guests who have registered for it;
  • in order to proceed with the realisation of business events, such as location hire and the organisation of events;
  • in order to send out, no more than four times a year, a joint mailing to guests (in keeping with the performances they attended previously) containing details of events being held in a number of theatres in Amsterdam. For that particular purpose, DeLaMar works together with Theater De Krakeling, Internationaal Theater Amsterdam (ITA), Podium Mozaïek, Theater de Meervaart and OBA;
  • to provide the data to Stage Entertainment (producer of shows), so that the producer can approach the guest for direct marketing purposes with regards to similar shows;
  • in order to prevent theft of property and to safeguard the premises, guests and employees of DeLaMar (camera surveillance).
  • for statistical, analytical and research objectives; if necessary anonymized to make sure your identity is no longer in our possession;
  • to execute any legal obligations pertaining to DeLaMar.

DeLaMar is also active on social media platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram. If you contact DeLaMar via social media, we process your data for the following objectives:

  • to answer the questions that you ask us via social media;
  • to contact you in case you participate in a campaign on a social media page of DeLaMar. For the specific details on each campaign, please refer to the terms & conditions of that specific campaign.

Principles underlying the processing of data
DeLaMar processes the personal data of its guests based on one or more of the following legal principles:

  • your consent
  • the performance of an agreement
  • the fulfilment of a statutory obligation
  • a justified interest, such as: (i) preventing theft and safeguarding the premises, guests and employees of DeLaMar; (ii) direct marketing; and (iii) generating statistics concerning the use of the website and/or in order to analyse and improve the website.

Type of data
We only process data necessary for the execution of the objectives set out above. This includes personal details and identification data such as name, date of birth, gender, address, city of residence, purchased tickets, but also data you leave behind on the website, your clicking and surfing behavior and IP address. Personal data is not stored any longer than necessary for the execution of our service.

Camera surveillance
Camera surveillance is carried out on a small scale in the visitors’ areas of DeLaMar. The cameras, which are visible, have been installed in order to prevent theft of property and to safeguard the premises, guests and employees. No sound recordings are made. In principle, the recorded images are only retained for a period of 14 days. If an incident is found to have occurred, the images will be retained until the incident has been resolved.

Sharing with others 
DeLaMar will only supply your personal data to third parties in so far as this is necessary in connection with the purposes referred to in this Privacy Statement. The parties that may receive data in this way form part of the following categories:

  • ticket sales partners
  • the website controller (only with your explicit consent or whenever you complete a form on our website)
  • suppliers of (online) marketing, reservation and event software
  • direct mailing processors (postal)
  • Stage Entertainment Nederland (only the data relating to customers making bookings for performances from Stage Entertainment);
  • the organisers/producers of other performances (only with your explicit consent)
  • social media (for example, in order to show you relevant advertising on Facebook).

DeLaMar will conclude a processing agreement with any third party that processes your data for or on behalf of DeLaMar and that agreement will comply with the statutory requirements. For example, it will include a stipulation that the processor must ensure that your data is kept strictly confidential.

When performing actions like ordering tickets or making reservations through the website, you will enter your own data in a special electronic form on the website of DeLaMar, and you can opt in to receive information from DeLaMar about DeLaMar, the shows DeLaMar is selling tickets to and the (other) products and services of DeLaMar, via email. 

Whenever we send you a message for direct marketing purposes, you are offered an unsubscribe link. You can use that link to make sure you are removed from the file that is used by DeLaMar for direct marketing activities by email. If the link fails, you can send a letter or email to .

Unsubscribing from direct marketing or profiling
We may send you personalized information, for example based on your previous visits of DeLaMar. If you want DeLaMar to refrain from processing your data for direct marketing activities or profiling altogether, you can send a letter or email to our customer service department. You will be unsubscribed as quickly as possible. 

Security and storage of data
DeLaMar has implemented technical and organizational security measures to protect the data in its possession from unintended or deliberate manipulation, loss, destruction and/or from access by unauthorized parties. DeLaMar respects the privacy of its guests and ensures that your personal information is treated confidentially. The personal data is processed in a way that is in line with the requirements set out in relevant legislation. The personal data is stored on secure servers.

Data pertaining to guests who have indicated that they want to receive direct marketing from DeLaMar, is stored for as long as they remain subscribed. Once unsubscribed, the data is only used for statistical purposes. Personal data are not stored any longer than necessary for the execution of our service. DeLaMar observes a 7-year term for storing personal data obtained. After this term, all personal data is anonymized. The periods referred to above will be applied, unless any compelling interests require personal data to be retained for a longer period of time or unless they are still required for one of the other purposes as named in this Privacy Statement. 

Reviewing, modifying or removing data
You have the right to ask DeLaMar to allow you to view your data, correct it or have it deleted. Furthermore, you have the right to ask DeLaMar to restrict the processing of your personal data or to pass on the personal data to yourself or to another company. If you have given consent to the processing of personal data, you are entitled to withdraw that consent at any time. Withdrawing consent will have no retroactive effect. You also have the right to object to DeLaMar Theater processing your personal data and to submit a complaint to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Via My account, customers can create an account and log in to view their reservations and the personal data in DeLaMar’s possession. The environment offers the ability to change your data. In addition, customers (who don’t have a DeLaMar account) can request to review and receive their personal data that is in possession of DeLaMar, and can have this data changed or removed per request. Customers may request their personal data by sending an email to

Finally: it is necessary to supply personal data when entering into an agreement with DeLaMar (such as when purchasing tickets). If you do not wish to provide your personal data, it will not be possible to enter into or continue an agreement with you and/or to contact you.

Details of persons under 16 years of age
Our website and/or services do intend to collect data relating to visitors and/or customers under the age of 16 years. That is why that age group is not included in our commercial communications and profiling. Age is something we are unable to verify, however. Users under 16 years of age must only use our services if they have permission from their parents or guardian. We advise parents to pay attention to their children’s activities online. If you are convinced that we have collected data relating to a person under 16 years of age, please get in touch with us. We will then carry out checks and remove the relevant information if necessary.

Cookies are small text files containing certain data stored on the hard disk of your computer by your browser, making it easier and quicker for you to browse the web as websites you have visited in the past already ‘know’ your computer. This means that when visiting a website on multiple occasions, you don’t need to enter the same details over and over again. Almost all leading websites use cookies to optimize internet traffic. DeLaMar Theater as well as the supplier of our ordering process, use cookies to make sure you are recognized next time you visit its website.

Cookies allow us to collect information about the use of our services and enable us to improve and adapt them to the preferences of our visitors. We use these cookies for marketing purposes. They allow us to send you relevant offers. This may involve our personalized newsletter or special offers on social media or other websites. Our cookies provide information with regards to personal identification. You can configure your browser for cookies to be refused or to make sure you are notified when cookies are being submitted. Review our cookie policy.

Contact / Customer service
For questions about the privacy policy of DeLaMar and regarding DeLaMar Theater’s processing of your data, please contact our customer service department:

We can also be contacted by mail. The address:
Leidsekade 91, 1017 PN Amsterdam

Agreements pertaining to your data required for the execution of our services are always concluded in writing, ensuring the party's/parties’ commitment to observe the relevant legislation.

Edits to this statement
This privacy statement may be edited by DeLaMar. The edited statement takes effect on the date of publication on the website of DeLaMar.

Last edit: August 7, 2021

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